UPM ProFi Tasarım Hükayeleri (in English)

UPM ProFi paper plastic composite material has proved to be an inspiration to renowned architects and designers from around the world. The innovative material was first introduced to the general public with the Shigeru Ban designed Artek Pavilion in Milan in 2007. Since then, the design deck story has continued to be at the centre of creative collaborations and impressive projects stretching as far apart as Shanghai to New York. The following are interesting wpc design stories on how UPM Profi was used to create new innovative solutions.

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The Artek Pavilion was a result of a unique partnership between UPM, the renowned Japanese architect Shigeru Ban and the Finnish design company Artek. The pavilion made of UPM ProFi paper plastic composite was introduced at the prestigious Salone Internazionale del Mobile in Milan, Italy in 2007. Thereafter it was reassembled for display in Helsinki, Finland, Design Miami, Florida in 2008 and sold at Sotheby’s “Important 20th Century Design” auction in New York.

Artek Pavilion in Milan, Italy »



Interesting case studies about co-operation of UPM ProFi and Shigeru Ban:

10-Unit System Chair »
Metal Shutter Houses »
Onagawa Temporary Housing »
Paper Bridge »


In 2009, German artist Tobias Rehberger was inspired to design a complex scheme of geometric forms with contrasting colours for the cafeteria of the Venice Biennale. The spectacular and visually disorienting environment was influenced by razzle dazzle or dazzle painting – a decorative style used on ships during the First World War. UPM ProFi Deck Marble White and Night Sky Black enabled Rehberger to continue the design to the outside terrace area. Customized furniture from Artek completed the installation.

The jury of the 53rd Venice Biennale awarded Tobias Rehberger the Golden Lion as Best Artist.

Venice Café, Tobias Rehberger in Venice, Italy »
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Water and stone can combine in nature to form deep cavities, with circular sides worn perfectly smooth over millennia. This was the inspiration for Helsinki based Teemu Kurkela’s Finland pavilion design for the 2010 World Expo in Shanghai. The outside of the pavilion was clad with 25 000 specially designed tiles made from UPM ProFi’s recycled paper plastic composite. The stone look shingles formed a skin reminiscent of fish scales around the pavilion.

The Jury of the Bureau International des Expositions, made up of well-known architects and urban designers, selected the Giant’s Kettle as the Best Pavillion in its size category.

The Giant's Kettle at the World Expo in Shanghai, China »


Renowned British designer Tom Dixon is at the forefront of furniture and interior living design. In 2012 Dixon created ‘Luminosity’ a showcase of new lamps, lights and shades presented in a series of illuminated environments, at MOST, the festival of design, innovation and culture held at the Leonardo da Vinci Museum of Science and Technology in Milan (MOST). UPM ProFi Facade and UPM ProFi Deck Night Sky Black and Marble White provided the perfect background for the exquisite lighting.

UPM ProFi inspiring Tom Dixon, Milan Design Week »
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