(UPM ProFi, Lahti, 1 July 2011 at 9:00) – UPM ProFi is participating in a design cooperation project and supporting environmental protection at the Baltic Sea Pavilion during the Open European Championships in Olympic Sailing Classes 2011 between 30 June and 14 July. The terrace and terrace furniture of the Baltic Sea Pavilion Café in Hernesaari, Helsinki, have been manufactured from the environmentally friendly UPM ProFi Deck composite material. The pavilion has been built by SavetheC, a company that produces maritime design products from recycled sails, and a group of partners.
The terrace of the almost 100-seat café has been made of UPM ProFi Deck, shade Sunny Beige. The furniture designed by Harri Koskinen has been manufactured from Snow Blue UPM ProFi Deck and UPM WISA-Birch plywood.
"The SavetheC community and talented designers are like-minded partners for us. The Pavilion combines design and recycling in an impressive manner with the help of our composite material," says Mr Markku Koivisto, Director of the UPM ProFi Business Area.
UPM ProFi composite products are stylish, environmentally friendly and recyclable, and they do not contain any harmful chemicals. UPM ProFi can be used in a variety of outdoor applications. It is an attractive product due to both its technical characteristics and appearance.
This year, UPM ProFi became the first European wood-plastic composite manufacturer to be awarded the right to use the CE marking. The products are also PEFC forest certified.
In 2010, UPM ProFi received two important awards. A renowned Green Good Design Award was given to UPM for its innovative and environmentally friendly composite material. The Best Innovator 2010 awards brought yet more recognition, as UPM ProFi Deck was awarded with the Sustainable Innovation Management Prize. The material has become known for its use in international projects headed by leading architects. UPM ProFi was showcased as a cladding material for the Finnish Pavilion at the World Expo 2010 in Shanghai.
For further information, please contact:
Mr Markku Koivisto, Director of UPM ProFi Business Area, tel. +358 40 861 2852
UPM, Media Desk
Tel. +358 40 588 3284
UPM leads the integration of bio and forest industries into a new, sustainable and innovation-driven future. Our products are made of renewable raw materials and are recyclable. UPM consists of three Business Groups: Energy and pulp, Paper, and Engineered materials. The Group employs around 22,000 people and it has production plants in 16 countries. In 2010, UPM's sales amounted to EUR 8.9 billion. UPM's shares are listed on the Helsinki stock exchange. UPM – The Biofore Company – www.upm.com
The UPM ProFi business area develops, produces, markets and sells high-quality composite products for a variety of end uses. UPM ProFi is an innovative and environmentally friendly material that uses recycled paper and plastic from label stock production as its main raw material. Further information is available at www.upmprofi.com
UPM's Biofore strategy entails a long-term commitment to environmental responsibility through the whole life cycle of our products and operations. Our key areas in environmental responsibility are sustainable products, climate, water, forest and waste. The company is focusing on the continuous development of its environmental performance, aiming to achieve long-term targets set for 2020. www.upm.com/responsibility