UPM ProFi in co-operation with Tom Dixon at Salone Internazionale del Mobile Milan 2012


(23.3.2012 UPM ProFi, Lahti) UPM ProFi is supporting British design company Tom Dixon at MOST, during the Salone Internazionale del Mobile in Milan in April.

MOST is an epicentre for the freshest ideas in communication, food, culture, design and the digital industrial revolution curated by Tom Dixon for Milan Design week 2012. MOST will turn the National Museum of Science and Technology in Milan into an ambitious environment for innovation and culture.

As part of the MOST exhibition, Tom Dixon will present ‘Luminosity’ -a showcase where the company has used UPM ProFi Deck and UPM ProFi Facade wood plastic composite to create imaginative spaces incorporating new Tom Dixon lighting.

UPM ProFi Deck and UPM ProFi Facade can be seen from the 17th – 22nd April at MOST in Salone Internazionale del Mobile. The venue is the National Museum of Science and Technology in Milan.

This is the second such partnership between UPM and Tom Dixon. In 2011, UPM collaborated on the Tom Dixon book Extremism published to promote thinking on design and materials.

Previously UPM ProFi has co-operated with the famous architect Shigeru Ban and the Finnish design company Artek and been involved with the Finnish Pavilion at the World Expo in China during 2010 as well as many other design projects worldwide.

For further information please contact:
Mr Markku Koivisto, Director of UPM ProFi Business Area, tel. +358 40 861 2852

Read more about MOST: www.mostsalone.com

About UPM
UPM leads the integration of bio and forest industries into a new, sustainable and innovation-driven future. Our products are made of renewable raw materials and are recyclable. UPM consists of three Business Groups: Energy and pulp, Paper, and Engineered materials. The Group employs around 24,000 people and it has production plants in 16 countries. UPM's annual sales exceed EUR 10 billion. UPM's shares are listed on the Helsinki stock exchange. UPM – The Biofore Company – www.upm.com

About UPM ProFi
The UPM ProFi business area develops, produces, markets and sells high-quality composite products for a variety of end uses. UPM ProFi is an innovative and environmentally friendly material that uses recycled cellulose fibres and plastic from label stock production as its main raw material. Further information is available at www.upmprofi.com 

About Tom Dixon
Obsessed with honest materials, and a commitment to innovative design and manufacture, Tom Dixon is on a self-propelled mission to rethink and revive the British Furniture Industry. www.tomdixon.com